5 engagement strategies for your company email newsletter

With all the technology available in 2023, one of the best ways to reach an audience directly is with good old-fashioned email. In fact, the average email marketing campaign generates an incredible $36 for every $1 spent.

Modern companies talk to a lot of different people. From customers and employees all the way up to management and stakeholders, email is a powerful method of communication for both internal and external circulation. To make your emails more interesting, here are five engaging ideas for your company newsletters.  

Use professional email layouts

Your newsletters are a representation of your company. And if you want to seem more engaging and interesting, you need to make sure your emails look engaging and interesting as well.

Take the time to design eye-catching layouts for your company’s email newsletters. No matter who you’re sending the newsletter to, nobody likes to read a boring text-only email.

Of course, you’re busy running a company. You likely don’t have the time to design email layouts from scratch. Luckily, you can find dozens of free corporate email templates online from sites like PosterMyWall to speed up the process without sacrificing results.

Simply choose the template that best fits your company’s brand, customize the information, and you’re ready to send to your distribution list.

Write for your audience

Different audiences prefer different types of content. For example, younger customers might prefer a more informal, humorous tone, while your major stakeholders would probably prefer you to keep your emails businesslike. Writing specifically to your audience is one of the best ways to boost engagement in your company newsletters.

Before you start writing, think about who you’re writing for and what they prefer. Think about things like age, interests, and purpose for reading. Then, keep those aspects in mind while you create your email copy. Write specifically for your intended audience, and your emails will feel more engaging for everyone.

Provide plenty of value

People don’t engage with things that don’t provide value. There needs to be a reason for people to do anything, and that includes your email newsletter readers. Every newsletter you send should provide value to the intended reader.

What counts as value in an email newsletter? That’s up to you and your audience. Customers might think things like coupons, discounts, and new products are valuable. Employees and stakeholders might think specific information about the company or its performance is valuable.

Do you think customers will find a newsletter about a new project management software you’re using engaging? Likely not because that information isn’t valuable to customers!

Value might be in the eye of the beholder, but no matter who you send your company newsletters to, make sure they have plenty of value for the intended reader to maximize engagement.

Make your newsletter actionable

You shouldn’t send company newsletters just for the fun of it. There should always be something you want the reader to do or take away. Make your newsletters actionable to make the readers think about the content and engage with the call to action at the end.

A call to action (or CTA) is what you want the reader to do after they finish reading your newsletter. For customers, it might be something like “learn more about this product” or “buy now.” For internal circulation, perhaps you want employees to complete a form asking for information about their client lists.

Whenever you send an email newsletter, consider what you want the reader to do and include a great CTA at the end. It makes the reader feel like there’s more to the email than just some light reading, making your messaging more engaging.

Provide special email-only offers

The average person receives over 100 emails every day. Do you think they’re excited to get every single one of them? Likely not. But there is a nifty trick for boosting engagement and making people actually want to read your newsletters: provide special email-only offers.

For example, include a coupon code in your next customer-focused email newsletter and don’t mention it on any of your other marketing materials. Your existing email subscribers will feel excited that they’re getting an exclusive deal and won’t be able to wait until they get your next email!

Not only does email-only content and offers boost engagement, but it also helps you get new subscribers. Anyone who doesn’t subscribe to your company newsletters and hears about your email-only offers will be running to your website to sign up the first chance they get.

Boost engagement in your company email newsletters

Email newsletters don’t have to be boring. Whether you’re informing internal stakeholders about the latest corporate stats or sending marketing materials to prospective customers, it’s important to make your newsletters as engaging as possible to incite action from the readers.

To boost engagement in your newsletters, use professional email layout designs, write specifically for your audience, provide plenty of value, make your newsletter actionable with a CTA, and provide special email-only offers. With a little engagement, people will get excited every time they see your company newsletter appear in their inboxes.