guest blogging

Digital promotion of businesses with guest blogging

If you’re looking for a great way to segment a roomful of marketers, bring up the topic of guest blogging.

No doubt, you will start a heated debate. Some would say it’s a waste of time. Others will swear by it and consider it an integral part of their marketing strategy.

As always, the truth lies somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from its brand awareness aspect, guest blogging can also be an ethical and sustainable way to build high–quality backlinks and improve your seo performance.

That’s why I wanted to create this inclusive guide to guest blogging that everyone, from any industry, can start using right away.

Here you will learn the steps necessary to create a successful strategy:

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  1. Set specific, achievable goals.
  2. Choose matters that will profit your own business goals.
  3. Find reputable guest blogging sites.
  4. Conduct guest blogging outreach.
  5. Write the post.
  6. Track your posts results over time.

What is guest blogging?

Guest blogging is a content marketing scheme that includes writing and publishing one or more articles for other websites.

These articles include your byline and, often, are highlighted by the editor of that websites(or publication) as a “guest author” or “researcher” .

Depending on the publication, YOU MAY GET PAID FOR YOUR GUEST BLOGGING efforts. However, this is not always the case.

Some publications will bid non-monetary prizes for your posts, in its place, a link to your personal website or social media accounts.

Lets consider some of the major benefits of guest blogging:

Benefits of guest blogging:

Here are some of the biggest benefits people gets from guest blogging:

. Build a profile as an industry expert/thought leader

. Grow your personal brand

. Grow an audience (social followers, subscribers  etc.)

. Improve seo performance

. Build confident backlinks

. Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers

. Drive referral traffic

. Improve a company’s brand awareness

. Get more leads, users and even customers 

Now that we’ve protected that, lets dive-deep into each step of the guest blogging process if you want to  develop a successful guest blogger for major journals.

How to become a successful guest blogger?

  1. Set specific, achievable goals.

The first step to starting a successful guest blogging process id to set achievable, measurable goals.

These goals may relate to your business performance (such as getting more leads or clients) or your website performance (such as improving your search visibility or your referral traffic).

Whatever your goal is, make it smart. When you have a clear goal, it becomes much easier to choose the topics you write about, the blogs you want to publish on, how often you write, etc. most importantly, a smart goal will tell you if this strategy is right for your business and how much you should invest in it in the future.

  • Choose the topic that will benefits your own business goals

Many times, guest bloggers fail because they focus on posts slightly than content. It’s a good strategy to certify you get published, but it serves the publishers goals slightly than yours.

Start by making short list of your top website pages that you want to promote and include in your future guest blogs. For each page, analyze your current status, such as your monthly seo traffic, and set a goal you want to achieve within a specific time frame of guest blogging. You can have an overall website goal and page-specific goals.

  • Write the post

This should be an easy step in the process, as long as you’ve chosen a topic that you feel passionate about and have expertise in. You just need to set aside time and start typing.

If you’re not satisfied with your writing, its perfectly fine to hire an editor to review your draft. I would actually recommend it, even for experienced writer. Its always good to have a fresh pair of eyes pick apart your subject and give suggestions. Feedback is the breakfast of champions!

Guest blogging seo

Guest blogging is such a general seo method because websites that accept guest posts usually allow authors to link to their own content or properties, as long as it makes sense to the reader. The link is usually placed in the body of the article,  or in the author’s  bio.