The Importance of UPC Codes in the Global Marketplace

In today’s global marketplace, retailers and online marketplaces like Amazon require a unique identifier for every product. This identifier needs to be globally unique and adhere to a worldwide standard. For products in the United States, this identifier is the UPC barcode (GTIN-12), which consists of a U.P.C. Company Prefix and a Product Number.

How to Get UPC Barcodes

GS1 is a global standards organization that enables companies to identify, capture, and communicate information. GS1 standards serve as the foundation for many industries, allowing for efficient systems and processes to share data. However, GS1 primarily licenses prefixes to companies in their respective countries and provides educational classes on GTIN management. They do not offer actual barcodes or direct assistance.

In the United States, Bar Code Graphics is the authority on barcoding and UPC implementation. They provide comprehensive services for obtaining UPC barcodes, including barcode verification, graphic design, and printing. By working with Bar Code Graphics, companies can ensure that their products have properly formatted and valid UPC codes, meeting the requirements of retailers and online marketplaces.

Benefits of Using UPC Codes

Using UPC codes offers several benefits for both businesses and consumers. Firstly, UPC codes help streamline inventory management and tracking processes. With a unique barcode assigned to each product, businesses can easily identify and locate specific items, reducing errors and improving efficiency.

Secondly, UPC codes enable faster and more accurate point-of-sale transactions. By scanning the barcode, cashiers can quickly retrieve product information, ensuring accurate pricing and reducing the time spent at the checkout counter. This convenience translates into improved customer satisfaction and increased sales.

Lastly, UPC codes enhance product visibility and discoverability. Online marketplaces like Amazon heavily rely on UPC codes to categorize and display products to potential buyers. By including a valid UPC code in product listings, businesses can increase their chances of being found by relevant customers, boosting their online presence and sales opportunities.


In today’s global marketplace, having a unique identifier for each product is essential. UPC codes provide this crucial identification, allowing businesses to streamline inventory management, improve point-of-sale transactions, and enhance product visibility. By working with reputable organizations like Bar Code Graphics, companies can ensure the proper implementation of UPC barcodes and meet the requirements of retailers and online marketplaces. Embracing UPC codes is not only a necessity but also a strategic move to thrive in the competitive global market.